‘Don’t Get Up’ Explainer Ads
An explainer ad created to feel modern and artful
Brand Design · Motion · Colour SupportBorn out of the strategy to pursue a clear departure from traditional dealership-style commercials, and more aligned with contemporary tech brands like SkipTheDishes, Lyft, and Uber.
Timeline
6-8 weeks
Goal
Produce elevated explainer ads that reflects Clutch’s tech-forward brand.
My Role
In House Support (Motion Support, Colour Direction, VO Guidance)
Deliverables
Complimentary spots speaking to both the buy and sell sides of Clutch’s business for TV, and digital ads.
